November 27, 2023 CASE STUDY: ASUS Delivers Immersive Gaming Experience at PAX Festival with Kordz

For Australia’s biggest gaming festival, ASUS was taking no chances – How they unleashed competitive spirit via latency-free gaming and a seamless experience using Kordz. 

Context

The global video game market is projected to skyrocket to $321 billion by 2026, says a report by PwC. Advances in technology and growing consumer demand certainly contribute to the upward trajectory, further fueled by the role gaming played during the pandemic as a means of social connection. Gaming is no longer just an entertaining pastime; it’s a social conduit for many people. Society has embraced this new mode of engagement and interaction, driving the need for increasingly sophisticated mobile, tabletop and Internet-based gaming platforms—many of which make their debut at leading gaming event, PAX (Penny Arcade Expo). Held several times during the year, it’s the place gaming enthusiasts gather to discover the next big thing. For ASUS, a prominent global developer of gaming components and regular PAX Aus exhibitor, that “thing” was a Kordz PRO SlimCat Cat6 Network Cable system.  

Driving Brand Awareness and User Engagement Through Reliable Gaming Connectivity 

During the PAX event in Melbourne, Australia, ASUS demonstrated a wide variety of gaming products and systems, including an esports stage and PC stations where visitors could engage in multi-player competition. This particular show drew more than 70,000 attendees, so ASUS needed to crush it. “Our goal was to drive brand awareness and end-user engagement,” says ASUS marketing specialist, Ross Adcock. This would require reliable, stable connections of the high-performance routers and gaming stations; Kordz PRO SlimCat Cat6 Network Cable and complementary PRO SlimCat Patch Cords were the perfect solutions.  

Combating Signal Interference Via Strong Physical Connections 

“Signal interference is pervasive at large, busy shows like PAX, so we knew connecting our PC gaming stations via Wi-Fi was out of the question,” relates Adcock. “Stable physical connections via Cat6 cabling were our only alternatives at a show of this size and calibre and we were fortunate enough to get our hands on PRO SlimCat Cable and PRO SlimCat Patch Cords from Kordz prior to our booth build.”

Kordz PRO SlimCat Patch Cords come in a variety of different lengths, so ASUS had exactly what they needed to lay a neat, tidy, well-organised networking foundation.  

Color-Coded Cabling Maintains Network Structure and Order 

ASUS technicians quickly picked up on key differences between Kordz SlimCat and other brands of Cat6 cables.

“It was noticeably more flexible, so we could snake it in places that otherwise might have been difficult or impossible. The durability of the patch cords was unmistakable, as well,” says Adcock. The unique color-coding of the SlimCat cables was another defining feature. “We were able to assign a specific cable color to each area of our booth and group of equipment, Adcock continues. This would help the ASUS team quickly add to or relocate equipment on the network if need be. “The whole process of designing and deploying a solid, reliable network was seamless and set the groundwork for a very successful show,” Adcock says. 

The color coding of the Kordz PRO SlimCat Cable and PRO SlimCat Patch Cords also provide ASUS with simple network documentation, which they can follow for upcoming trade shows.

“We had such a good experience installing Kordz SlimCat cables, we plan to use them again for our exhibit at the South by Southwest (SXSW), Sydney, festival,” Adcock remarks.  

Unleashing Competitive Spirit Via Latency-Free Gaming 

The stability and reliability of the Kordz SlimCat connections translated into glitch-free demonstrations and immersive gaming sessions throughout the event. “Signal latency is a huge turn-off when gaming,” Adcock relates, especially during intense, action-packed scenes. Robust and able to support lightning quick 1Gbps signal transmission, the Kordz PRO SlimCat Cat6 Network Cable and PRO Series Patch Cords prevented this from happening, Adcock reports. “Our customers were engaged and impressed with our brands and we discovered a new go-to networking system for our future trade shows.”  

Game on indeed! 

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